A Break-up to Alter the Automotive Landscape

There is a lot that human beings can do, but at the same time, there is nothing we do better than growing on a consistent basis. This tendency to improve, no matter the situation, has empowered us to hit upon some huge milestones, with technology appearing as quite a major member of the stated group. The reason why we hold technology in such a high regard is, by and large, centered on its skill-set, which guided us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look beyond the surface for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component, in fact, did a lot to give the creation a spectrum-wide presence and start what was a full-blown tech revolution. Of course, this revolution then went on to scale up the human experience from many different directions, but even after achieving a feat so notable, technology will somehow continue bringing the right goods. Now, while the same has turned more and more evident in recent times, General Motors’ latest move indicates that there is some reshuffling to done before we see technology’s full-throttle version, at least across the automotive space.

General Motors has officially confirmed its intention to phase out Apple CarPlay and Android Auto technologies that allow drivers to bypass a vehicle’s in-built infotainment system. Instead of these systems, the automotive giant will use a new setup, which it developed in collaboration with Google. According to certain reports, EVs and internal-combustion vehicles currently on sale will retain Apple CarPlay and Android Auto, but it’s the new models that are going to make the switch. Talk about the reasons behind this switch, the idea was to become more aptly positioned in terms of collecting data on stuff like  how consumers drive and charge their EVs so to make that experience better for the future. Notably enough, the stated data generation will be facilitated through same Android products like Google Maps and Google Assistant that were present in previous iterations, and they will demand no extra cost from you for the first 8 years of ownership. Apart from them, GM is also planning to bring services like Spotify and Audible at some point down the line. However, even though the company’s latest infotainment system shares some similarities with CarPlay and Android Auto’s value proposition; it is expected to deliver far greater seamlessness than any of those solutions.

When quizzed regarding how is that so, a General Motors’ spokesperson responded by saying:

“We believe a simple, seamless and built-in experience that integrates basic infotainment features with key vehicle systems is the best path forward. Requiring our customers to navigate in and out of different solutions and go back and forth for different needs is not seamless.”

GM’s bid to reach upon such a decision was set in motion during the year 2019 when it partnered with Google to build an infotainment technology more complimentary of its other systems like, let’s say, GM Super Cruise driver assistant. As for the future, the automotive giant is hoping to leverage this enhanced interconnectivity to initiate a digital subscription service, with the intention of realizing a revenue stream worth 20 billion to $25 billion by 2030.

The first GM vehicle that won’t have CarPlay or Android Auto will be 2024 Chevrolet Blazer. Beyond the stated model, GM’s   2024 Chevrolet Equinox EV, 2024 Cadillac Celestiq, and 2025 GMC Sierra EV will also launch boasting the new infotainment system.

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